top of page
Toyota Grand Highlander
A grand challenge, met with a grand idea.
Client: Toyota
Role: Junior Copywriter
Date: April 2025
Video
Grand Challenges Need a Grand Highlander
The Toyota Grand Highlander had a bit of an identity problem. People knew the name, but most assumed it was just a new Highlander trim—which meant all the things that made it bigger and better weren't standing out.
Our solution? Connect the name to the real-life moments that actually require a bigger SUV—the surprise twins, the cross-country move, the giant couch you impulse-bought on Facebook Marketplace. We know life can throw some pretty grand challenges your way. And in these moments, you'll want a vehicle that can adapt to them, like the Grand Highlander.
Because Grand Challenges Need A Grand Highlander.
Social




Media Partners






Need someone who can
tackle grand challenges?
bottom of page