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Toyota Grand Highlander

A grand challenge, met with a grand idea. 

Client: Toyota

Role: Junior Copywriter

Date: April 2025

Video
Grand Challenges Need a Grand Highlander

The Toyota Grand Highlander had a bit of an identity problem. People knew the name, but most assumed it was just a new Highlander trim—which meant all the things that made it bigger and better weren't standing out.

 

Our solution? Connect the name to the real-life moments that actually require a bigger SUV—the surprise twins, the cross-country move, the giant couch you impulse-bought on Facebook Marketplace. We know life can throw some pretty grand challenges your way. And in these moments, you'll want a vehicle that can adapt to them, like the Grand Highlander. 

Because Grand Challenges Need A Grand Highlander. 

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